Pakistan’s 1st supermodel and the darling of designers of designers and are now
the most seasoned hands at the fashion business, has ventured into the same direction.
And Atiya Khan’s take on fashion is as unique as it gets. Though many designers before
her have dabbled in islamic fashion, they have done so exclusively to clear to a middle
eastern clientele – rarely have their designer for the more conservative market been
used in their campaigns which have catered to liberal women. Atiya dares to dabble in
islamic fashion, but as a way to question cultural norms and the perception of women.
For Atiya, the imagery of this shoot embodies strength, ”the veil styled right can make
a women look like a PLO leader” and not repression as the niqab is thought to embody.
Also, Atiya designs separates – you can get a sexy halter and buy a long flowing jacket
to go with it so you can be covered if need be. in a society and culture such as ours,
a women has many identities and many dressing needs – a different one for each
occasion, one for the street another for the home.
Atiya Khan aims to come up with clothes that fit them all, intelligently and always